Susan Ireland teaches us how to write a cover letter using the Aunt Louise technique in this tutorial. This technique involves you pretending writing a letter to your dear aunt. You will talk about why you want to work at a particular company and why they should hire you. You should also talk about why they should call you for an interview and talk about all the great things about yourself. You can use this information to write your official cover letter by sorting out all the best things. Rephrase the phrases into professional sounding words, then you will have a winning cover letter with a lot of passion!